GALLERY
Online Store Website Design with Seamless Checkout
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A complete revamp focused on conversion.
We started by analyzing user behavior on the old site to identify exactly where users were dropping off. We found that a multi-step, confusing checkout was the primary culprit.
By implementing a clean, single-page checkout and improving product visibility on mobile devices, we created a seamless shopping experience.
Plan of Action
We rebuilt the front-end using modern web technologies, prioritizing speed and mobile responsiveness. The design system was completely overhauled to use their new brand colors, focusing on high-contrast calls to action.
PROBLEM
The client had an outdated e-commerce website with a high cart abandonment rate and a confusing user interface.
- High cart abandonment rate
- Outdated user interface
- Poor mobile experience
- Complicated checkout process
CHALLENGES
The main challenge was to simplify the checkout flow without losing important customer data collection, while bringing a modern aesthetic that matched their new branding.